Friday, May 27, 2005

Making Lemonade + White Earphones - Louis Vuitton of 2005

Am thankfully back from that provincial outpost of Montreal. Amused myself by spending the last $10.00 in my pocket on two magazines, GQ and the recently relaunched Radar, my favourite magazine, please go buy it. Cause heck I may be a failure, broke, unemployed and abandoned by my non sexual, bisexual non boyfriend the Rama, but heck I must learn why Brad Pitt broke up with Jennifer Aniston and find out what type of swimsuit I should be wearing this summer (thanks GQ) while simultaneously laughing about how Paris Hilton has faked her way to being famous, or infamy [Radar Magazine].
In other more profoud news... My white Ipod ear phones broke, and by broke I mean are currently sitting in three pieces awaiting to be carted back to Apple with a nasty letter saying, "when you charge $400.00 for a product I'd expect better earphones." However, this I realized, as the Via Train shuttled out of Dorval [Note Via Announcers have taken to saying our next STATION STOP is... wtf?], is liberating. The white Ipod earphones are like the Louis Vuitton of the summer of 2005. Every 13 year old Branksome Hall girl sitting at Sushi Lovers in the Village has an Ipod, and every one of those girls mummies also has an Ipod, "for when she does her pilates". For that I hand it to Steve Jobs for excellent branding and marketing; kudos. Interestingly, the Ipod is generally hidden, in a pocket or a purse but its the earphones that people proudly use. The earphones (which are crappy) are the status symbol. But I'm off the boat, I still have the Ipod but I've ditched the status symbol earphones and I can actually hear the music better.

1 comment:

Anonymous said...

I'd like to point out that its not just Branksome Hall 13 year old girls that have ipods with the white headphones. As you said, ipods are expensive and just because they dont want to go out and buy a pair of headphones that is a cost ontop of the $400.00 item, doesn't mean they are stuck up in anyway, which is what you presume.