Monday, December 17, 2007

Doesn't Everyone Deserve a Little Bit of Cashmere?

Canada's most innovative not for profit - Won't Somebody Please Think of the Children (WSPTOTC) is pleased to announce its newest initiative. This winter will see the launch of "Doesn't Everyone Deserve a Little Bit of Cashmere?" a retail/agricultural social enterprise hybrid that will further our ability to help aimless upper middle class twenty something Canadians find meaning in their lives while also spreading Faux Hill's favourite fabric - cashmere - to those who need it most, migrant Argentinian child labourers.

Doesn't Everyone Deserve a Little Bit of Cashmere? [DEDALBOC] is the world's first social enterprise devoted almost entirely to the cultivation and marketing of cashmere. As a unique enterprise within WSPTOTC, DEDALBOC is at the forefront of the burgeoning social enterprise movement. A social enterprise is a certain type of not for profit that delivers on a triple bottom line: financial profit, social profit and environmental sustainability.

DODALBOC's two-pronged business model, emphasizes our mission statement: Through the cultivation of cashmere, we provide project management and international business experience for the underclass of Canadian youth and through employing local migrant workers we allow people who wouldn't normally be offered the opportunity to share the glory of cashmere.

The integrated manufacturing model works as follows:
1) The cashmere farm - Hacienda Cashmerio Los Potreros - to be developed in Argentinas, famed cattle ranching heartland, only an hour away from the colonial city of Cordoba, will be run by Canadian youths who are affiliated with WSPTOTC. An internship at our cashmere farm will provide the Canadian underclass with practical management and business experience.

The cashmere itself will be harvested and loomed by the children of a nearby village. Their small hands have the perfect mix of agility and nubileness to shorn and subsequently loom cashmere. Because of our reliance on youth labour, costs will also be significantly lower then traditional cashmere farms. The characteristics of Aregentian cashmere will also create a higher quality Cashmere product. Because of our integrated manufacturing model we can offer a higher quality, lower cost product that will be available at our very own retail store: Cashmere 4 You.

2) Come March we will be opening a Cashmere Retail Store - Cashmere 4 You - at Spadina and Lonsdale. The store, will feature our entire cashmere lifestyle line-up of products, including classic v-neck sweaters, cardigans and turtlenecks. Because of our close ties to Argentina we will also be featuring some innovative and unique cashmere products you won't be able to find elsewhere.

a) Favella blanket - Our favella blanket is modeled after the popular blanket that is used to keep migrant workers warm in their shanty towns. Modified for the Faux hill lifestyle and available in a variety of fashion colours - why not get the Favella Blanket for your loved one? Our favella blanket keeps you extra warm on those cold winter nights!

b) Guacho Cardigan - the gaucho cardigan is modeled after the traditional outfit of an Argentianian cattle rancher. Available in a wide variety of colours the Gaucho look is a post-modern take on the north American cardigan mixed with a traditional South American pauncho.

Furthermore whenever a purchase is made at Cashmere 4 You - you are also buying cashmere for the child workers. A full 10% of revenue is re-invested into the community's cashmere pool. This pool of money allows the community to then purchase cashmere sweaters, at cost, for themselves from the Cashmere Farm. Because of your support and the hard work of Canadian youths, the children of the region will be sleeping warm under cashmere lined blankets!

So come spring, why not buy something that makes you feel warm and fuzzy on the outside AND warm on fuzzy on the inside. After all, Doesn't Everyone Deserve a Little Bit of Cashmere?

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